As we head further into this modern era, we see technology everywhere. What used to be the norm can change very quickly these days. A picture from CanStock brilliantly sums it up: it is not an uncommon occurrence that we see people – sometimes they might be a family member like the pic shows – sitting around a dining table. Instead of eating and talking to each other like how it used to be in the era of our fathers, they are usually seen busy with their gadgets.
What are they doing, you may ask? Well, spending time visiting various web pages would be the answer, with social media taking the cream on the top: as of 2017, the total amount of time spent on social media by global internet users per day was 135 minutes. For some it may be concerning, considering that in 2016 that count was “only” 126 minutes. However, from here we may conclude that social media channels are still some of the most visited types of websites, and this is why marketing in social media can be an important strategy for your business. Whether you’re new to the social media marketing world or whether you’re a seasoned veteran, we are here to help with some tips and tricks to lead you in grabbing the attention of your audience.
Without further ado, let’s welcome the 5 best and most recommended social media engagement tactics:
1. Choose a social media engagement tool and make good use of it:
Here’s where you would start, a very basic step: choose a good social media engagement tool/software. If you don’t know where to start, click here and check if any of the tools listed fits your needs.
Why would you need a tool you might ask? A tool basically integrates everything that you would need to run your various social media accounts, making it an easier and more efficient process as they connect your Facebook, Instagram, LinkedIn accounts, and more. What’s more important though, is that these tools give you some analytics that will enable you to see and check the data on the performance of your posts/campaigns. By having this data at your disposal, you can always analyze and adjust your marketing strategies to ensure that you get the best exposure for your business/brand.
2. Implement engaging and stimulating visual content:
It has been proven in a study that visuals tend to stay in long-term memory when compared with texts. This means that you have to cleverly use visuals in your social media engagement strategy. Implement pictures, use cartoons, or take great photos when building connections with your audience. Make the pictures engaging and stimulating, but make sure that the pictures that you use are also relevant and educational.
The following image shows more details on why visuals can make or break a business:
Now you tell us, is the picture making a stronger impression on you than if you were to read only words in our article?
3. Choose the best times to publish your content and schedule them accordingly:
Not everyone is a night owl, but not everyone is an early riser. You have to know the best times to publish your posts or they might not work as effectively as you want them to. Whether your business is based in the US or in any other place, what we know is that each social media website seems to have their own different days to post. Facebook, for example, works best when you interact with your users on Sunday, Thursday, Friday, and Saturday.
However, always take into account that if you live in the other side of the world, you will need to do your own research to find out the best days to publish for your business’ Facebook account. What goes well in the US might not go well, say, for example, in England. When you have found these best times, adjust your posts’ scheduling appropriately.
4. Get users to interact by asking creative questions:
You have your tool. You have created a good visual concept, and you now known the best times to publish those visuals. What’s next?
It would be to get users’ reaction so they don’t simply follow your social media accounts, but they also build engagement as they spend seconds or minutes interacting with your business. In your visuals, always make sure to publish thought-provoking questions that make your audience feels like you can read what’s in their mind. For example, if you have a website-development or blog-building business, you can try these questions by Andrea Beltrami:
5. Appeal to people’s emotional side:
Last but not least, make good use of your audience’s emotional side. Everyone – no matter how “cold-hearted” he/she can be perceived as, has emotions. These emotions, more often than not, are what drive someone to do something (for example, buying products from your business). One of the easiest ways to subtly appeal to people’s emotions would be to connect your business/brand with a social cause. It can be the ultimate emotional incentive that helps reach more people and get your brand’s name out there.
However, don’t just simply choose any random social cause that you first encounter. Make sure that the social cause is true and in accordance with your business’ values. If, for example, you run a pet supply store, try connecting with a local animal lovers’ organization or pet shelter. You can run a campaign that for every pet product purchase from your store, you would donate a certain amount of money for abandoned pets.
By implementing at least these 5 social media marketing tactics, we hope your business will grow big this year. Whether you’re a startup or a well-established company doesn’t really matter, what matters is the interaction and engagement that you’re building with your audience. If you want more tips or help, feel free to visit our website. Tell us what you need and we’d be more than happy to help!
This article was created by Cyberius, a digital marketing company that specializes in content creation, online community management, and crowdfunding.
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