December 19, 2018

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10 Best Marketing Books You Should Read

10 Best Marketing Books You Should Read

Marketing, like a lot of areas today, is changing incredibly fast. Marketers today have to balance traditional and online marketing as the latter becomes more and more important.

Moreover, online marketing itself is changing at such a rapid pace that new ideas come up all the time. Luckily, reading a combination of some of the classics, along with newer marketing books can help you stay on track.

In this article, you will learn about 10 books which cover the basic categories of internet marketing, content marketing, email marketing, affiliate marketing, and marketing strategy.

These digital marketing books will help you whether you’re looking to start an online business or take your game up to the next level.

Best Internet Marketing Books

Marketing 4.0: Moving from Traditional to Digital

Book about Marketing 4.0

Philip Kotler has long been regarded as the go-to authority when it comes to marketing. This book is for all those marketers who find themselves challenged by the paradoxes of our hyper-connected world. If you’re looking for insights into changes in consumer behaviour and how brands need to change, this is the book.

This book talks about:

  • The new rules of marketing
  • How to stand out and create WOW moments in a time of short attention spans
  • Building a strong customer base and community
  • Who will shape the future of customer choice

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

David Meerman Scott The New Rules of Marketing & PR

Authored by ace marketer David Meerman Scott, this book is almost a handbook for every internet marketer. It talks about the latest trends in online marketing and is a step by step guide on reaching consumers in this modern era.

This book talks about:

  • Keeping up with all the latest online marketing trends, be it in social media, online videos, apps, or blogs
  • How to stay ahead of the curve using the latest digital spaces to their maximum potential
  • Understanding the new savvy and time-strapped audience and how to cut through the clutter and be heard

Best Content Marketing Books

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business

Ann Handley & C.C Chapman - Content Rules

As many as 70% of people prefer to learn about new products through [digital] content as opposed to traditional ads. This makes mastering content marketing not just desirable but mandatory for any marketer worth their salt. Content Rules by Ann Handley and C.C. Chapman is the one book that every aspiring inbound marketer must read. And then read again.

Content Rules talks about:

  • Understanding the role of content in the digital age
  • The art of making your content readable and SEO friendly without stuffing keywords
  • How to write powerful content and copy across different channels
  • How to create and manage your content strategy

Content That Converts: How to Build a Profitable and Predictable B2B Content Marketing Strategy

Laura Hanly Content - That Converts

Laura Hanly is a top-notch content marketer and she brings her years of expertise in this book. Her book caters to B2B marketers, entrepreneurs, and business leaders. It’s for those who want to create a predictable, replicable content marketing system to bring in qualified leads.

Content that Converts will help you:

  • Realize why it’s important to be clear on who your audience is, what your messaging to them is, and how to get there
  • Establish yourself as an industry leader in the B2B segment with long-form content
  • Develop a recurring content marketing system that is repeatable and scalable

The Best E-Mail Marketing Books

Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success

Chad S.White - Email Marketing Rules

This book is the ultimate guide to email marketing. Starting with how to set goals for your email marketing strategy, the book takes you through 150 best practices of email marketing.

This book talks about:

  • How to build high-performance email lists
  • Understanding deep metrics and choosing the right metrics to measure success
  • Creating relevant messages and having high delivery and open rates
  • How to automate email marketing to the maximum extent possible

Master the Essentials of Email Marketing Analytics: The journey from inbox placement to conversion

Himanshu Sharma- Email Marketing Analytics

Email marketing is a cheap and effective way to acquire customers. Of late, however, it’s facing roadblocks in the form of blacklists and spam filters. This book talks about mastering email marketing analytics as a way to make your email marketing work for you.

This book talks about:

  • The various KPIs (Key Performance Indicators) and metrics used for measuring email marketing success. These include email deliverability, subscriber engagement, email conversions, and ROI.
  • The technology that email providers use to decide inbox placement. Consequently, you will learn how to avoid spam and blacklists and get your emails delivered straight to the inbox.

Best Marketing Strategy Books

Blue Ocean Strategy: How To Create Uncontested Market Space and Make the Competition Irrelevant

W.Chan Kim, Renee Mauborgne - Blue Ocean Strategy

Blue Ocean Strategy remains the definitive book when it comes to marketing strategy. It’s based on 150 case studies across 100 years and 30 industries. The book talks about how to find a niche that makes competition irrelevant.

Authors W. Chan Kim and Renee Mauborgne argue that sustained success comes from creating ‘blue oceans’: untapped market spaces. This book has sold millions of copies and is a great read for an outside-in approach to marketing strategy.

Outside Insight: Navigating a World Drowning in External Data

Jorn Lyseggen - Outside Insights

This is one of the most powerful marketing strategy books written for the age we live in. Jorn Lyseggen’s book argues that we are becoming surrounded by more data and analysis than ever before. And that this data can have a profound impact on how we think about threats and opportunities for our brands. This book is a must-read for CEOs and CMOs of companies everywhere in the world.

The book talks about:

  • The information advantage that comes from “Outside Insight” and how companies are using it to get ahead
  • Case studies from Apple and Facebook to Barack Obama on how they used data-driven insights to make transformative decisions

Best Affiliate Marketing Books

Affiliate Marketing: Proven step by step guide to make passive income with affiliate marketing

Mark Smith - Affliate Marketing

Written by expert marketing strategist and affiliate marketer Mark Smith, the book gives you a top-down perspective. It helps you understand how to have a profitable affiliate marketing strategy but also talks about the downsides of it.

This book will help you:

  • Understand the basics of  Affiliate Marketing and how you can make it work for you
  • Understand all the terms and the lingo related to Affiliate Marketing
  • Create your Blog/Website, identifying and leveraging the top affiliate networks and using social media to boost your affiliate marketing

PASSIVE INCOME: Learn How To Make Money Online through Affiliate Marketing

Peter Becker - Passive Income

This book by Peter Becker is perfect for those wanting to start an online business. It’s even helpful for those wanting to take their business to the next level. Peter goes through all the affiliate marketing basics and the different outlets in a no-frills way. It’s a breezy read for beginners who can’t wait to get started.

The book talks about:

  • The basics of Affiliate Marketing
  • The pros and cons of affiliate marketing
  • The different affiliate marketing channels that can lead to passive income

Marketing is changing so quickly that it sometimes seems impossible to keep up with the constant barrage of information. However, these top 10 marketing books will hopefully give you a comprehensive insight into the latest trends.

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10 Best Marketing Books You Should Read

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